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My story



My name is Francesca, an Italian mum of two boys, and we have lived in London for more than 6 years.

I started my blog right when I moved to London and started to bring my little boys around to see the city.

I live in Italy at the moment, but every now and then I come back to London as we have friends there and my boys love it so much.

What else? 

I am a SEO Expert and CEO at Sparkylab, digital agency based in Bergamo.


If you would like to read the full story, I have written a post on the blog’s second birthday, in which I also explain why starting a personal blog nowadays.


About this blog

Mum what else is a bilingual blog and where I share travel experiences and memories from London and Italy mainly, but hopefully soon also around the world!

We are an Italian family and we moved to London to pursue a professional dream.

You will find:

Besides my blog, I’m very active on the Instagram, where my online journey actually began.

Whatever brought you to my website, welcome!


Francesca X


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